Impact and Income Blog Series:

How to have a thriving coaching business
arrow_drop_down_circle
Divider Text

Post #2

Your Road Map Forward
Michael Jospe
​​​​​​​3/19/26 
Zooming way out to see the big picture of the journey ahead, there are three milestones to reach:
  1. Base Revenue
  2. Growth Revenue
  3. Legacy Revenue

​​​​​​​To put this into perspective, think of Milestone #3 (Legacy Revenue) as the big, distant impact and income goal that you have in your mind. I'm not talking about year 1, 3 or even year 5. Think bigger, longer, and way out into the future. We call this your “Northstar!"

It’s helpful to have a sense of direction, and still there is a lot of road for us to travel between today and that big goal. You’ll get there, but first we need to reach Milestone #1 - Base Revenue so that you know how to coach effectively and acquire clients in a way that feels in integrity with your values.

This blog series focuses on helping you map your route and timeline to Milestone #1 so you can make clear and educated decisions in your life that move you towards that Legacy goal.

I think of Milestone #1 as the “momentum milestone” because it is about generating enough revenue from your coaching service to cover your monthly expenses. Not your long-term financial goals, but that “monthly nut” that must be met every month to keep the ship afloat. When that moment arrives, it brings an amazing feeling that generates a ton of momentum to keep you going and growing.

On average, we see NCC students on track to reach Milestone #1 in 1–2 years. And, with the right planning and action, Milestone #1 can be reached even before a student becomes a certified Nature-Connected Coach!

Yes, you read that right! If you’d like to know how this accelerated approach can apply to you and your situation, schedule a free snapshot call today and we’ll walk through it with you.

In order to cover that monthly nut and effectively be able to map your route and timeline to Milestone #1, there is one important factor that everything balances on: the rate for your coaching service.

Your Coaching Service
Yes, a key ingredient here is the coaching service. I understand that you may not have that clearly defined yet, and that is completely fine! In terms of mapping the steps to your goal of full-time coaching, determining the rate for the service first (even if that service is not yet fully defined) can actually help you understand what your service will need to look like.

I know that may sound unconventional, but you probably already think differently from the rest of the world, so try this idea on:

As a coach, the value of your service is determined by the quality of your education, experience, approach, and effectiveness. In order to make money offering that service, that value must translate into a dollar amount, right?

One way to go about this, which you’ve possibly already started, is to just start amassing education and experience and at some point declare a value on that. However, that takes a lot of time, and time is an important factor if you have real financial deadlines that must be met, right?

What if a more strategic approach was to determine the value first, then find the training and experience that ensures you can deliver on that value? This way, you’re not just spending money on trainings blindly - you’re actually investing directly into you coaching business.

You’ve got real skin in the game invested both for you personally, and for your future clients. And you’ll know exactly how much time is involved in learning the skills and tools you’ll need to deliver your service effectively, which begins to give some structure to your transition plan.

This is actually a real winning mindset and approach, and from the perspective of an instructor whose full-time job is training professional coaches, the students who approach Nature-Connected Coaching with that level of hunger not only get the most out of our program, but they also push us to improve the quality of our educational experience. This makes the whole ecosystem of Professional Coaching and Nature-Connected Coaching better for everyone!

Now, let’s take a close look at this and figure out the rate for your coaching service so we can better map your route and timeline to Milestone #1.

In the next post I’ll walk you through the steps,. Make sure you havea pen, paper, and maybe even a calculator handy. Also, know that it’s ok to round up and use “ballpark” numbers. For now, the process that I’ll walk you through just needs to land on a number that is as close to reality as possible.

arrow_drop_down_circle
Divider Text
settings
Become a certified Nature-Connected Coach
If you'd like to learn more about NCC and talk to someone about your individualized timeline and roadmap you can schedule a Snapshot Meeting here.

© 2026 Earth-Based Institute. All rights reserved.  

[bot_catcher]